Qotd

Doritos Red vs Blue

• With Doritos Red vs. Blue, people can learn more about the importance of voting, and even register to vote in their home state
• Regardless of whether people chose Nacho Cheese or Cool Ranch Doritos, people who were not registered to vote received a blank bag of Doritos with nothing inside
• Over 60% of young Americans did not vote in Presidential Election in 2012, so Doritos made a special bag of chips just for them in 2016

The Doritos Red vs. Blue web site is set up to encourage young people to be a part of the political process and register to vote if they haven’t already. Doritos used the analogy of a vending machine to represent just how important voting is. People were given the choice between “Red” Nacho Cheese Doritos and “Blue” Cool Ranch Doritos. People who were registered to vote received the bag they chose, since their vote counted. But people who were not registered to vote received a blank bag with no chips inside, since someone else made that decision for them. The oritos Red vs. Blue web site even has a link for customers to find the closest spot to them where they can register to vote. The tag line for the Doritos Red vs. Blue promotion was “No chips, no taste, no crunch, no choice.”

More Things to Know About Rock the Vote

Doritos worked with Rock the Vote for the Red vs. Blue promotion. Rock the Vote is a non profit organization that was founded in 1990 and encourages (especially focused on increasing voter turnout among voters ages 18 to 24 years old). In 1996, Rock the Vote created the first telephone system that people could use to register to vote, plus the first  online voter registration system (called NetVote) later that year.

To contact Doritos Rock the Vote

• (202) 719-9910

References

1. www.DoritosRedvsBlue.com